
SEO After the CMS Absorbed the Technical Layer
Aleksandra Kołodziejska of Top Online on GEO, the 90/10 content split, and why real experience became the strongest ranking signal for local business sites.
Updates, announcements and insights from the CMS Conf team.

Aleksandra Kołodziejska of Top Online on GEO, the 90/10 content split, and why real experience became the strongest ranking signal for local business sites.

Mary Czekaj on how course creators end up on the wrong platform, what that mistake actually costs, and why good enough beats perfect when choosing where to sell.

Piotr Cezary Wojciechowski of Softwareness on client discovery as an architectural decision: separating stated wants from real needs before any CMS is chosen.

Paulina Grębowiec breaks down the marketing mistakes that derail CMS websites - and shows why most of them are decided long before any code is written.

November in Tricity is cold, grey, and genuinely beautiful. There are no tourists, the light on the old brick of Gdańsk turns golden for about twenty minutes every afternoon, and restaurants have free tables.

Aleksandra Lemańska on CQ, the communication debt draining engineering teams, and turning soft skills into an algorithm leaders can actually run.

Three days. One ticket. More than you'd expect. Here's everything that's actually waiting for you at CMS Conf.

Aga Slipczuk on what counts as an actual sales strategy in 2026, why AI accelerates the funnel without replacing it, and the foundational work most businesses skip.

Daniel Stanica, founder of Competico, on why personal brands need an owned website in 2026 — and how to structure it so AI search engines actually cite it.

Klaudyna Maciąg explains why most CMS websites fail at content — they describe the company instead of the reader — and how to fix it without a redesign.

Łukasz Pietras from Zdobywcy Sieci identifies six common marketing failures on CMS-built websites — most of them are structural decisions, not technical ones.

Sylwia Stein on why 43% of the web still runs on WordPress in 2026, where it breaks under its own ecosystem, and when a different CMS is the right call.

Elian Van Cutsem — Astro maintainer and Lead DevRel at React Bricks — on what the content web actually means, how to choose on the CMS spectrum, island architecture misuse, and why Astro fits AI-driven development unusually well.

AI is reshaping how websites attract visitors, personalize experiences, and convert customers. A practical look at where it is actually making a difference in marketing today.

Talks deliver knowledge, but it’s the conversations between people that often stay with you the longest.

Adam Zieliński explains how WordPress Playground works, the WebAssembly challenges it had to solve, and what other CMS ecosystems can learn from the approach.

WordPress generates pages, archives, and taxonomies by default. Kacper Krasnodębski explains why that default behavior - not bad content - is the root cause of most WordPress SEO problems.

Decision made! You’re coming to Poland in November to join us in Gdynia for CMS Conf. What now?

A structural analysis of the five-layer WordPress security model - from hosting infrastructure to backup strategy - drawn from a vendor presentation at CMS Conf.

How a browser-based CMS became the infrastructure for a location-independent freelance career - and what that says about the real value of low-barrier content tools.

Explore the five key CMS trends shaping 2026 - from AI integration and architecture choices to platform governance, content operations, and user experience design.

Plan your trip to CMS Conf 2026 in Gdynia with practical travel tips, including flights via GDN, transfer times, road distances from major cities, and ferry options from Sweden.

Everything you need to know about CMS Conf 2026 - venue location, how to get there from Gdynia Główna, parking options, and practical tips for attendees.

CMS Conf 2026 Early Bird tickets are live. Save €50 and pay just €100 for the first 100 tickets. Three days of technical talks, workshops, and networking in Gdynia, Poland (Nov 12-14, 2026).

The story behind the CMS Conf website - from design structure to Pages CMS integration, SEO optimization, and LLM compatibility.

We are excited to officially introduce CMS Conf - a new international conference dedicated to creators, developers and companies working with Content Management Systems.